An In-depth Look at Buyer Personas for Content Marketing

According to Moz, as much as 37% of business owners spend somewhere between $10,000 to a whopping $50,000 a month generating back links. A feeble attempt to influence search engine deities to cast them some ranking favors? Maybe. But when Pandas and Penguins crack down on spammy and low quality links, business owners and digital marketers who cling to the past should rethink their strategies and...

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